Beauty and wellness are now terms which have become inseparably linked. No longer is beauty defined by what is skin deep and by creams or cosmetics which can be applied. People know that skin appearance can be dramatically improved by such things as reducing stress or increasing one’s energy. Wellness is understood to mean beauty because what is well and good on the inside also shows on the outside. The Chinese have long known this ‘de-stressing’ through meditation, acupuncture and also consuming collagen through their food has occurred for centuries. They know that wellness delivers beautiful, clearer and younger looking skin just as, if not more, effectively than cosmetic products.
Having this holistic approach to wellness and beauty can now be seen in the daily beauty regimes thoughout Europe and the US, where cosmetic rituals are being taken over by health foods, superfood beauty powders, probiotics and healthy daily supplements. It’s this promise to makeover your complexion from the inside-out which is making the consumer change their buying habits to choose a more natural and healthier option, for themselves and for the environment. Ailixir range of collagens aren’t just good for your skin, they also contribute to healthy hair, nails, teeth and bones.